OnePass, Onesie (2023)
Agency: CHEP Network
Role: Social copy, video scripts
OnePass aimed to highlight the new range of benefits available through its membership program. To do this, we created ‘Onesie’ –a CGI penguin with a gruff voice – who was tasked with sharing information about the enhanced offerings for OnePass members. This includes the opportunity for in-store shoppers at Kmart, Target, Bunnings, and Officeworks to earn five times the Flybuys points. Onesie effectively demonstrated a smarter way for members to maximise their value from their favorite retailers.