7-Eleven, Save the Bites (2014)
Agency: Huckleberry
Role: Community Management
7-Eleven were launching a new, exclusive product on social: Krispy Kreme Glazed Bites - but they would only be available for six weeks.
We launched the story of the ‘Save the Bites’ protest movement. The social media team hijacked 7-Eleven’s Facebook page until they promised to keep the product in-store. They steered the story and interacted with fans, which instantly resonated with the community. User Generated Content included memes and photos. Our victory was a stronger than ever bond with fans.
Results
Over 3.5million Facebook users reached
765% increase in page engagement
20% increase in sales during the campaign