Velocity Frequent Flyer, Earnbassadors (2018)
Agency: CHEP Network
Role: Social and influencer strategy
Velocity’s #Earnbassador campaign leveraged the insight that we trust endorsements over ads, encouraging its nine million members to create content in exchange for points. I worked with the creative team and client to develop a channel strategy and custom editorial content to show community appreciation and educate users on the program. The result? By democratising points, we turned endorsements into effective advertising, with audiences helping each other maximise their Velocity experience.
