Coles Liquor, Christmas Preppers (2016)
Agency: CHEP Network
Role: Social copy
First Choice Liquor needed an idea to encourage Aussies to buy beyond Christmas Day. In Australia, Christmas kicks off summer, with daily celebrations throughout December. We seized this opportunity by introducing the Christmas Preppers: a couple who prepares for every festive occasion, much like doomsday preppers, ensuring they are ready for all aspects of the Christmas season.